What is an outbound calling strategy?

Kate Onissiphorou • 2 weeks ago • 3 min read

Outbound calling is proven to be an effective way to bring in new business, but only if you’re doing it right. With the right outbound calling strategy, you can hit more targets and get the most from those valuable data lists. In this article, we’ll cover what an outbound calling strategy is, why it’s so important and what to think about when creating one. 

What is an outbound calling strategy?

If you are using your agent’s time to make outbound calls, you need to make it worthwhile and profitable to your business. With the advancements in technology and increasingly savvy customers, many businesses are finding their current outbound calling strategy falls short. But with a few tweaks, it can deliver jaw-dropping results in no time. Something else to remember is that you can outsource your outbound calling if you don’t have the time or staff to do it. Your chosen provider would discuss and create your outbound calling strategy with you, so you can be sure you’re getting the most out of your outbound call handling service.

Why is having an outbound calling strategy important?

A successful outbound call can bring many benefits to a business. Increased profits, higher customer retention, great customer experiences spread by word of month; there are a whole host of benefits to take advantage of. Having a strategy in place also helps your agents use their time in the most cost effective way, meaning no unnecessary time wasting. And, on the subject of cost, a strategy will also help maximize your ROI on those precious data lists that can often be forgotten about. Having a strategy is especially important for outbound sales calls, as these can bring additional revenue streams into your business. 

How to increase outbound sales calls with an outbound calling strategy

There are several things to consider when building an outbound calling strategy, we’ve listed some below, as well as some helpful tips, to get you thinking:

Time is of the essence

When it comes to making an outbound call, don’t wait! As soon as your team get their hands on that hot data, make sure they get to work calling straight away.

Make sure your agents know what to say…and when!

Giving your agents a script to go by can help add structure to the conversations they have. Everyone should have a strong opener, the answers to any potential questions and a strong call to action to finish off. But remember, scripting your agents too heavily can make them sound robotic, so encourage them to inject some personality in the conversation too.

Get those high quality leads

By spreading a little bit more of higher quality leads, you could end up seeing more return on your investment. 

Sharpen those KPIs

Make sure your team focus on the right things, and that they work in a measurable way. This ability to measure stats is also linked to having the right systems and software – something else to keep in mind.

Support your calls

It’s not just about the outbound call itself, you have to think about the other channels of communication that go around it too. It would be a shame to wow a customer during an outbound call, only to then let them down in a follow-up email.

Things to bear in mind when building an outbound calling strategy

There’s no one size fits all strategy when it comes to outbound calling. Every business is different and has to identify what’s right for them and their customers and how they can achieve their desired results. So, what should you bare in mind when building your outbound calling strategy:

  • Your business goals – What do you want to achieve from outbound calling? Why are you doing it? Really nail down why you need a strategy and how it can benefit your business.
  • Find a way to measure results – Once you have your new outbound calling strategy in place, how are you going to track its results? There’s no use putting time and effort into a strategy if you can’t measure its success. 
  • Your customers – Have a look at your customer demographic, and then tailor your outbound calling strategy to cater to their needs.

If you’re looking for some inspiration, you can find lots of examples of outbound calling strategies online – just keep in mind your business’s needs and goals and make tweaks to accommodate these. 

To find out more about VoiceNation’s Outbound Calling service give us a call today on 866-766-5050!