The benefits of using an outbound call service

Adam Alred • 09 Nov 2022 • 3 min read

For many people whose business regularly works over the phone, outbound call services are an ideal way to attract new clients, increase brand interest, expand accounts, and drive sales. Not only that, but they’re ideal for assisting in bill payments that might still be outstanding. 

In fact, combining an outbound call service and billing services can be the perfect way to collect any money owed and even upsell customers. But if you’ve never used an outbound service before, you might not be sure what it entails. 

So, to see if this is something your business might be interested in implementing, we’ve broken down what an outbound service is, the difference between inbound and outbound call centers, and the benefits of using this sort of service in your business. 

What is an outbound service? 

In simple terms, an outbound service is any way in which a representative of your company reaches out to speak with a customer. In many cases, this is with an outbound service call that can inform a customer of a sale, new products, or even potential upgrades on the current services they use. 

Outbound call services are ideal for use with any business that holds a sales focus by creating a two-way street for communication between a customer and a company, resulting in far more effective outreach. 

Many customers prefer a more personalized experience with their products and the companies they work with, and outbound call services offer are a great way to touch base with clients and assess their needs better than ever before. 

What is the difference between inbound and outbound call centers? 

As you might have already guessed, the main difference between inbound and outbound call centers is in how they use the phone. And seen as an outbound service is focused on calling customers directly, then that can only mean that an inbound service receives customer calls instead. 

However, once a customer is in contact with you, you can then proceed to handle the call as you would with any outbound service. 

What are the benefits of using an outbound call service? 

Although inbound services are important for a business, they can only get you so far. This is what makes using outbound calling so important, and it comes with a whole host of great benefits. These can include any and all of the following: 

  • Improving lead generation 
  • Providing proactive customer service 
  • Scheduling callbacks about customer service requests 
  • Handling feedback requests directly 
  • Upselling to customers 
  • Setting up appointments 
  • Conducting market research 
  • Billing clients with outstanding payments and settling client invoices. 

As you can see, there are many ways that an outbound call service can help you, and the last point regarding billing clients is certainly of particular note. 

For example, if a client has an outstanding balance with your company, you can use an outbound call center to get in contact with them and remind them about their balance, as well as to accept and process their payment. Outbound call operators can even help track customers, validate data, and deal with dispute management around this. 

And best of all, by outsourcing this work to an outbound call service, you can get the peace of mind that comes with having outstanding balances taken care of while freeing up room on your own plate to deal with other aspects of running your business. 

Using an outbound call service for business logistics 

Although many people tend to think of an outbound call service simply as a business-to-consumer service, this isn’t always the case. As it turns out, an outbound call service can also function exceptionally well in a business-to-business setting surrounding logistics. 

In many cases, for a logistics company to remain successful, they need to constantly be transporting as much inventory as possible. And the best way of doing so is to always be signing new clients. The same is also true for businesses needing regular supplies, the organization of which can be handled by an outbound calling service. 

Set up your outbound call service with VoiceNation 

Now that you know what an outbound call service is, you probably have a good idea as to whether or not such a service is well-suited to your business needs. And if that answer is yes, then you should reach out to the VoiceNation team today to get started. 

Here at VoiceNation, we specialize in providing exceptionally trained Virtual Receptionists and Live Answering Services so that your business can easily meet all your customer needs. Big or small, we can cater to businesses of all sizes with our flexible package deals, and we even offer a free trial for those who are interested. 

Get in touch to see how we can help you, and don’t forget to browse our blog for similar articles to this one. We have pieces explaining what a live answering service is and how a professional answering service like this can help solo practitioners in particular. 

By Adam Alred

VP of IT @ VoiceNation