One of the greatest (and cheapest) ways to market your business is by using social media. While it may seem like enough to have social media account and to advertise the existence of them on your website, there is so much more you can do to create real customer engagement online. Here are just a few tips how:
1. Boost your content
If you have something particularly engaging that you want to reach as many people as possible, consider paid ads or boosted posts. You can do this on Facebook, Twitter, Instagram and LinkedIn. Not surprising, paid or boosted ads bring in a lot of revenue!
2. Update frequently
A fairly inactive social media account isn’t going to generate a lot of interest or get a lot of views. One way to help is to create a content calendar to stay organized and make sure you’re keeping viewers engaged.
3. Have a contest
One of the easiest contests you can have is a photo contest. Use Instagram as your platform and invite the masses to join in. This creates engagement at very low cost to you!
4. Use Pinterest
You may have Facebook, Twitter and Instagram accounts, but what about Pinterest? This image sharing site is great for posting photos and infographics that link back to your account.
5. Get visual
A photo, an infographic, a graph or chart or illustration are way more likely to capture a reader’s attention than just words. Same goes for video! Also, if you’re going to be posting videos, consider adding captions. With people checking social media in public places, they are less likely to watch videos with the sound on.
Consider live answering to free up some time
Not only are you busy running your business, but you’re focused on marketing now, too! It’s a lot to juggle, especially considering you want to be able to answer your phone whenever it rings. After all, each phone call has the potential to be a lead! But it’s not always possible to answer the phone every time. That’s when an answering service is the solution.
VoiceNation is a top-rated answering service
At VoiceNation, we help businesses grow by ensuring they never miss a call. We offer 24/7 call answering, weekends and holidays, too. We’ll take your messages and send them to you instantly via our mobile app, online dashboard, text and email. We make it easy for you to focus on your business while we handle your calls. Our pricing is simple and transparent – no hidden fees or charges! Want to give us a try? View our pricing plans here.