You want to grow your business, but you might be wondering how. It can be a little tricky, especially if you’re busy running your business. Sometimes it’s not always possible to think about the next steps when you’re up to your neck with day-to-day operations. But here are a few simple, practical tips to grow your customer base.
1. Offer great customer service
In today’s consumer-driven world, customers are beginning to expect customer service. Handling customer complaints or issues with tact, promptness and friendliness is crucial. Go the extra mile whenever you can!
2. Get to know your customers
This is a two-way street. Engage with your customers during the buying process. Circle back around afterwards and ask for feedback. This could be through emails, surveys and social media. By knowing your customer, you can better tailor your services or products for them.
3. Use social media
Speaking of social media, it’s a great opportunity to market your business, in addition to getting feedback. It can also help you identify keywords and trends to better market your business.
4. Engage existing customers
Keeping your current customers is crucial. Loyal customers are great for profit and for word-of-mouth marketing. Keep them engaged with digital newsletters and upcoming sales, promotional events, etc.
5. Give back
Getting your name out there through charitable work is a great way to build brand reputation and draw in new prospects. Sponsor an event or donate goods or services.
6. Keep track of your efforts
Be flexible in your approach to growing your business. See what works and what doesn’t and make notes. Eventually you’ll hit the sweet spot!
7. Bring in extra help with an answering service
So now you’re running your business and wanting to grow it at the same time. That’s a lot of work! Free yourself up from administrative tasks so you can focus on your business! How? By using a business call answering service. Get a team of virtual receptionists to answer your calls, forward the calls to you, voicemail or your employee’s and take messages when someone isn’t available. At VoiceNation, we are experts at freeing you from the phone lines with our professional and friendly virtual receptionists. Want to learn more? Give us a call. 877.679.3777.