4 Qualities That Separate Your Realty Business from Competitors

Peyton Duplechien • 27 Apr 2022 • 2 min read

The real estate industry is HOT. With the recent trends towards being your own boss and remote working, many are eagerly signing up to earn their real estate licenses and jump on board. 
If you’re in real estate, you know the importance of cultivating strong relationships. When it comes to the difference between you and your competitor, you have to stand out. Your customers need attention and prompt answers to their queries. Subsequently, not answering the phone could lead to missed opportunities.
To drive the full potential of these interactions, first impressions need to satisfy four key qualities. 

Be professional 

This might seem like a no-brainer, but you might be surprised. Providing a high level of professionalism and establishing a clear etiquette is critical. You are the one that will set the tone for the rest of the relationship from the get-go. When you first answer the phone, answer with a kind and clear greeting. Relay your name and willingness to help. Then, throughout the conversation be sure to carry this air of helpfulness. 

Share in the excitement 

While real estate decisions aren’t taken lightly– they can be a whole lot of fun too! Buying or selling a home can be an exciting, and slightly (very), nerve-wracking endeavor. When they call, your voice should share in the excitement with them. Congratulate them. Ask questions. Celebrate with each and every potential new client.

Provide accurate information 

Callers are likely reaching out with very specific questions. Be able to answer or redirect them towards the resources they need. Be in the know about the market, your listings, and your experience. Because when their questions inevitably come, you need to be ready to provide accurate answers to your clients.

Show availability 

When a client shows interest in a property, they usually want to act fast. The same is for someone selling. They’re looking to put their trust in a realtor when they pick up the phone. Will you be there? If they can’t reach you on the phone, they’ll look to your competitor – answer every call, every time.

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